Viral marketing can be a great cost effective way to get brand awareness and buzz going around a given product, effort or organization. The options for viral marketing are limitless, and this can allow for creative ways to get people talking. In marketing, you want to put your client on the map, and with the use of viral marketing strategies like social media, email and word of mouth you will certainly get consumers talking.
Another form of viral marketing is by email. Using email lists built by companies or subscriber, an entity is able to send out email blasts to consumers. These email blasts can share updates, promotions, savings and new opportunities. The email can in turn be forwarded to other consumers, spreading the content or message quickly and increasing general awareness.
In our modern age of technology and constant connection to the internet, viral marketing is one of the strong strategies which can lobby for your product, service or organization. Viral marketing is taken from the idea of a virus—an existing entity is spread around so all experience. Viral marketing uses existing outlets to spread the knowledge of a brand or product organically. Some popular outlets for viral marketing include social media, email and word of mouth.
Amplified viral marketing on the other hand have been strategically planned, have defined goals for the brand being marketed, and usually have a distinct method of passing on the message (that can be tracked and quantified by the marketer) (Stokes , R.,2010).
But smart, savvy companies of all sizes are still exploding into the mainstream consciousness by creating campaigns that compel consumers to share content with their social graphs. Some campaigns are hilarious; others are heartbreaking. But all contain triggers that get people talking, says Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania and author of the bestseller Contagious: Why Things Catch On.
By using social media for viral marketing, you are able to access millions of people and stimulate natural marketing for whoever or whatever you plan to market. For instance, if a company wants to promote a new product, they may create a creative post which people would be motivated to share on social media. A perfect example of this is Coca-Cola’s new #ShareYourCoke Campaign. The #ShareYourCoke Campaign encourages Coca-Cola consumers to share updates on social media with the hashtag “ShareYourCoke”, certain consumers are selected and Coke bottles are printed with those particular consumers names. This stimulates the sharing of Coca-Cola through social media, and also encourages the increase in product purchase, as consumers search for the bottle with their name.
increase in FB likes or Twitter folos, sales, or some other metric.
Answer the following questions:
1) Why did you choose this organization/company and campaign?
2) What is the reputations of the company or organization? Why?
3) What type of content does this website deliver?
4) How did this viral marketing campaign raise awareness about their product, service, or website?
5) Was it accidental and capitalized on? Or, was it planned?
6) Where did the campaign succeed?
7) Where did it fail?
10) What would be the goal of viral marketing for KSFS Media?
Viral marketing is a concept which has its origins in the Internet. The term was invented by Steve Jurvetson, a venture capitalist, to describe the method used by Hotmail to develop its e-mail service. Most of the standard marketing textbooks mention the term. For example, viral marketing as ‘electronic word of mouth’, while Smith and Taylor give the following description of the process involved:
In organic viral marketing, no planning was done on how to broadcast the products or services and those who expose the products or services made a choice just to pass it around by word of mouth in the internet.
Dove's "Real Beauty Sketches" campaign is the new face of viral marketing success. The uplifting promotional video generated record-breaking online interest, yielding more than 114 million views the first month. This was thanks in part to the Unilever brand's efforts to spread its message worldwide: Dove uploaded the video in 25 languages to 33 of its official YouTube channels, reaching consumers in more than 110 countries.
Although e-mail was the original vehicle which allowed ideas to replicate and spread like a virus, anecdotal evidence reported in the business press suggests that weblogs are equally well-suited to the task. For example, Fortune recount the story of entrepreneur Shane McQuade, inventor of a backpack with built-in solar panels. McQuade asked a friend to feature the product on his ‘green design’ blog. Within hours the product had moved up the blogging hierarchy until it reached Gizmodo, a gadgets blog which receives tens of thousands of visitors every day. McQuade was inundated with orders and refers to blogs as ‘the ultimate word-of-mouth marketing channel’.
Evian's babies are giants across the digital-marketing landscape. Danone's luxury water brand earned its first taste of viral immortality with 2009's "Roller Babies," which featured CGI infants tackling extreme roller-skating stunts. One of the first YouTube-exclusive campaigns by a major brand, the clip earned a spot in the Guinness World Records as the most viewed online ad ever, with more than 25 million views in less than two months.
Silly, bizarre and undeniably catchy, "The Fox" went viral simply by provoking a powerful reaction across a range of demographics. And that visceral response is what separates viral breakouts from busts, according to Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On.