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March 29th, 1971 Air Southwest Co.

The Success of Southwest Airlines The Beginning In the mid 1960’s, Rollin King, an owner of a small commuter air service from San Antonio Texas realized the inconvenience and expense of travelling between San Antonio, Dallas, and Houston.

According to an interview of Southwest Airlines former CEO, Herb Kelleher, when he visited Graduate School of Business at Stanford University, despite all airline industry challenges, the “low-fare airline has grown into the third largest in the world as measured by the number of passengers carried, and the largest with destinations exclusively in the United St...

Southwest uses only one type of aircraft – the fuel-efficient Boeing 737.
Photo provided by Flickr

As mentioned, Southwest offers low prices on their airplane tickets.

What began as a small Texas airline has grown to become one of the largest airlines in America.
Photo provided by Flickr

Southwest Airlines has effectively used a variety of promotional elements in its integrated marketing communications, making it one of America’s largest airlines with 3,300 flights a day to 72 domestic cities.

Southwest Airlines has used all four possible elements of the promotion mix: advertising, public relations, personal selling, and sales promotion, but has focused primarily on advertising and public relations to add value to the product offered to customers....

Today, Southwest operates 537 Boeing 737 aircraft between 68 cities.

Southwest became a major airline in 1989 when it exceeded the billion-dollar revenue mark, Southwest is the United States’ most successful low-fare, high frequency, point-to-point carrier....

Southwest Airlines is also well-known for having a very productive and loyal workforce.
Photo provided by Flickr

It does not buy huge aircrafts, fly international routes or try to go head to head with the major carriers; and thanks to a great planning, Southwest airlines has become the most successful airline company in the U.S., if not the world....

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And by that, other airlines may begin copying Southwest's strategies.

(Alaska Air) is the holding company for Alaska Airlines, Inc.

The Co-founder and former CEO, Herb Kelleher, established a unique corporate culture that leads to high customer satisfaction, employees’ morale, and one of the most profitable airlines in the industry (Jackson et al., 2012).

However, American Airlines filed for bankruptcy on November 2011.

The second impressive show of resiliency came when in the 1970’s the government tried to force southwest out of Love Field to the new Fort Worth airport that the government had invested in heavily....

An airline industry contains both hospitality and tourism.

According to the accusations, the comments were perceived as demeaning and derogatory with regard to the Southwest Airlines flight attendant employee group....

Strategic Analysis Of Southwest Airlines Case Study Management Essay

From the very start, Southwest Airlines' goals were to make a profit, achieve job security for every employee, and make flying affordable for more people (Southwest,2007).

Case study/analysis on Southwest Airlines | essay-paper

It shows through Southwest Airlines core values that “happy employees lead to happy customers, which create happy shareholders” (Jackson et al., 2012)....

Southwest Airlines Case Analysis Essay Example for Free

Presently, operating airplanes and flight services is very competitive, and in most cases, is not cost-effective industry; however, Southwest Airlines has been consistently profitable company, which is successfully designed with the intention of achieving high growth.

Southwest Airlines Case Analysis Essay - 3950 Words

Question 5 – How important has leadership been in the success of Southwest Airlines? Using examples from the case discuss the leadership style of Herb Kelleher and how a change in leadership might affect the development of strategy in the future.

Free southwest airlines Essays and Papers

Southwest's Mission "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit." Feeling Nostalgic...

Free southwest airlines papers, essays, ..

AirTran and Southwest both emphasize on outstanding customer service

High quality, low-cost operations
All Boeing fleet with a solid, low-fare brand

Enabled Southwest to work its way into New York LaGuardia and Ronald Reagan Washington National What this means for Employees Job Security

Better compensation and benefits

Enable them to grow the AirTran route system

Combined, over 43,000 employees Other Implications Southwest customers now have the option for international travel
Mexico, The Carribean, Aruba, The Bahamas, Bermuda, The Dominican Republic, Jamaica, Puerto Rico, other parts of Central America, and South America

Goal: Complete integration of the two airlines by 2014

Merger will make Southwest the nation's 4th largest airline According to Southwest, culture is defined as the development, improvement, and refinement of the originality, individuality, identity, and personality of a given people.

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