Alone in the marketplace for turbine powered airliners, Vickers capitalized on the success stories of Viscount operators, and marketed them in many ways including postcards.
Occasionally airlines join in by issuing cards for the holidays, and these are the few that I have, with kind additions from Hubert Jansen, Kuo-Ching Fu and Terry Hale.
Here's hoping this Christmas brings blessings of peace for all and the New Year brings good fortune as well as postcard treasures!
There are several ways to heighten the interest in a postcard. Apart from using short messages, you can use suitable images and colors. Once the customers’ attention has been captured, getting them to respond becomes easy.
That should be the aim when you are going for inexpensive postcard printing and mailing. Instead of putting in a lot of words, limit them. A short catchy message is more effective than a postcard crammed with information. In the latter case, the reader is more likely to throw it away than read it.
With cheap postcard printing and mailing, creativity is a must. A creative postcard is more likely to generate responses, boosting your bottom line. Moreover, these kinds of postcards make a stronger impression on the readers. As such, your aim should be to create postcards that stand apart from the rest.
Sending postcards frequently helps in the development of trust among the customers. All you need to do is ensure that the postcard is of a good quality. The customer may not respond the first time. However, with each successive postcard, they will start to view your company more positively. They will gradually trust you enough to start responding to the postcards.
The printing company plays a pivotal in the success of your economical postcard printing and mailing campaign. A company that emphasizes quality is more likely to deliver highly impressive postcards. As such, take your time in finding the right company. If required go for online printing companies for the postcards.
Cheap postcard printing and mailing can be a great way to market your business. Used correctly, it is capable of helping a company achieve success rapidly. In fact, there are many who still recognize the benefits of materials like postcards. As a result, they constantly work on their postcard marketing strategies. This portfolio will mostly contain some of their best deliveries.
Check the options that they are offering as well as their services. At the very least, they should offer free proofreading services. Ideally, you should also get access to online templates for designing the postcards. The customer services must be good as well.
Cheap postcard printing and mailing can be a good option for a successful marketing campaign. However, you need to keep working at it to derive the most benefits.
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Dozens of those little postcards started arriving in the mail every week and bit by bit, more and more of those little six-word “essays” piled up in my inbox from all over the country, and then amazingly from all over the world. I’ve heard from people in Australia, Afghanistan, London, Chile, Belgium, South Korea and Abu Dhabi.
Postcard advertisements extolled the accomplishments both real and projected of the Viscount and later the Vanguard.
The Vickers airliner cards were beautifully presented, with excellent images of the aircraft, and frequently a success story on the back.
Following are the few I have been able to collect, accompanied by a number of remarkable contributions by Kuo-Ching Fu.
First listed are the early art cards featuring some of the earliest purchasers.