Essay helping the poor
INTERNATIONAL BUSINESS Double Degree EXECUTIVE Master of Business Administration Dissertation 4: Research Method (potential USQ visit).
This paper aims to uncover the normative assumptions that guide language studies in international business. Relying on sociolinguistics and cosmopolitan theory, we point to the possibility of conceiving language as a social practice rather than a discrete entity, and understanding globalization as the entanglement between universality and particularity rather than treating these two notions separately. Combining these linguistic and global assumptions, we arrive at three different research approaches to study linguistic performances in global work settings: monological lingua franca, monological multilingualism and multilingual franca. As the latter approach is unexplored, we develop the third option which underlines a human-centered multilingualism that conceives language as a social activity in which speakers mobilize multiple linguistic resources to express voice. The advantages of such an approach are its ability to capture the complexities of contemporary global life and its emphasis on a new understanding of multilingualism and diversity that truly goes beyond any kind of monolingualism. In terms of practice implications, a multilingual franca approach provides space for emancipatory politics through allowing mixed language use.
This current wave of globalization has been driven by policies that have opened economies domestically and internationally. In the years since the Second World War, and especially during the past two decades, many governments have adopted free-market economic systems, vastly increasing their own productive potential and creating myriad new opportunities for international trade and investment. Governments also have negotiated dramatic reductions in barriers to commerce and have established international agreements to promote trade in goods, services, and investment. Taking advantage of new opportunities in foreign markets, corporations have built foreign factories and established production and marketing arrangements with foreign partners. A defining feature of globalization, therefore, is an international industrial and financial business structure.
The term globalisation is defined as “the process by which businesses or other organisations develop international influence or start operating on an international scale” (Definition of globalization).