Tschichold, Jan, translated by Ruari McLean (1995)
The new typography: a handbook for modern designers
Berkeley: University of California Press
Walker, Sue (2001)
Typography and language in everyday life: prescriptions and practices
Harlow, England: Pearson Education
Hochuli, Jost (2008)
Detail in typography: letters, letterspacing, words, wordspacing, lines, linespacing, columns
London: Hyphen Press
Dedicated professionals who are constantly curious about their medium, typographers often create their own typefaces for distribution among the design and advertising professions as well.
While the digital revolution has spawned a vast array of means for typeface publication, type foundries have existed since the invention of movable type in the 15th century.
Scientists have researched many aspects of the visual reading process, and one of the most immediately applicable areas of concern is in the field of typography....
Vinal’ (Cummings), this essay will attempt to show that different styles and lengths of poetry, with different subject matter through the use of syntax, typography and other poetic forms all present poetry as “ a form of organised violence committed upon ordinary speech”....
Barnbrook was a graphic designer, filmmaker and typographer; though throughout his career as a post-modernist designer he had became widely known for his typography and his graphic design was heavily influenced by politics and readings.
"Evolution of Corporate Homepages: 1996 to 2006." The Journal of Business Communication 44.3 (2007): 236+.
Morrison, Matt "A History of Typography." A History of Typography.
Typography is used in a design to incorporate the overall theme, tone, and message of the design as the typography accomodates the layout, grid, and color choice to create an overall proficient design (The Basics of Typography, Bailey, 2011).
Symbols and signs
Shapes and colors
Images and groups of images
Charts and graphs
Cartoons and illustrations
In addition to the visuals, write a two to three page paper reflecting on why each approach is effective in communicating your message, and which of your approaches you feel would be most effective.
(You may want to use specific examples to illustrate your perspectives on this prompt.) (01, page)
2- In what ways did images affect the impact the terrible events of 9/11 had on America's society and culture?
Utilize typography to create one design that clearly communicates four (4) different ideas, words, or compound words through both the text and the graphic design.
Even some of the stalwarts in website designing consider that typography plays the biggest responsibility, when website design comes into the picture....
In this regard, what became known as Bauhaus typography was also part of the social and political reform taking place at the school.” His design for a new simple geometric sans-serif type called Universal defined the Bauhaus aesthetic and was used for all Bauhaus communications.
Does the document do anything to visually address a particular audience?
Does the document ask for or require any background familiarity with its subject matter or is it referencing a popular, visual style that certain audiences are more likely to recognize?
Purpose: What the text is trying to persuade the audience to believe.
Three different purposes
Informational: document seeks to impart knowledge on its audience.
Inspirational: document seeks to inspire emotion without having clear goals.
Motivational: document seeks to spur direct action.
Functional: document seeks to explain a task.
With the audience and purpose in mind, analyze how the website uses visual cues, typography, and graphic design to make an argument.
A rhetorical analysis essay considers a text in relation to its audience, purpose, and context and evaluates how the text uses rhetorical strategies to get its point across.
You will draw on many concepts from the course, although you do not (and should not try to cover all of them, or even most of them!!) I would like you to pay particular attention to the visual cues (depth, movement, form, color), typography, and graphic design layout (contrast, balance, rhythm, unity).
Once you have chosen the organization?s website, you should consider the audience and purpose.