Jatiya Kabi Kazi Nazrul Islam University (JKKNIU) is the first and only public university established in Bangladesh in memory of this country's national poet - Kazi Nazrul Islam.
Section B: Instructors’ Manual
Significance of the Case Study
The significance of the case study lies primarily in evaluating the research findings, validating the research process and the conclusion drawn, and ultimately giving the strategy as to how Bangladesh can be branded through Kazi Nazrul Islam.
The essay is a brief history of Pakistani stamps. It seems there were 328 stamps issued by Pakistan from 1947 until the 1971 liberation of Bangladesh (or ‘rupture of Pakistan’). Only one of these featured a Bengali, poet Kazi Nazrul Islam.
Case Study BRANDING BANGLADESH THROUGH KAZI NAZRUL ISLAM The world is going through a turbulent environment in this era of intense globalization with awful amount of competition for businesses, and of fierce struggle for nations in gaining attention for trade, tourism, investment and other issues.
Rabindra (Rabindranath Tagore, like all writers from the Indian sub-continent is known by first name, rather than by surname as is the practise in the West) besides being a literary artist, was the Indian subcontinent's greatest artist, an innovative musician (responsible for scores of songs including both the Bangladesh and Indian national anthems) and a social reformer.Kazi Nazrul Islam's revolutionary poetry and sense of Bengali nationalism developped rapport with the Bengali Language Movement of the 1950's and 1960's which ultimately lead to the estblishment of Bangladesh as a sovereign state.
Case Study
BRANDING BANGLADESH THROUGH KAZI NAZRUL ISLAM
The world is going through a turbulent environment in this era of intense globalization with awful amount of competition for businesses, and of fierce struggle for nations in gaining attention for trade, tourism, investment and other issues.
Along the perspective, a research is undertaken by a group of a business school graduate aiming to study the possibility of Kazi Nazrul Islam, the national poet of Bangladesh, in enhancing the image of the country globally as a personality brand.
Table 1: Three dimensions of Branding Bangladesh
Colorful Bangladesh Expressive Bangladesh Harmonious Bangladesh
Zamdani Bengali Literature Disaster Management Skill
Sweetmeats Kazi Nazrul Islam Religious Harmony
Folklore Songs International Mother Language Day
Nakshi Katha Liberation War
Bengali New Year
In the “Expressive Bangladesh” dimension Kazi Nazrul Islam’s explanatory power is the highest.
Conceptual Model
Fig 1: Conceptual model for branding Bangladesh through Kazi Nazrul Islam
The following table shows the extracted variables of the unique characteristics of Nazrul into four dimensions.
Fig 2: New model for branding Bangladesh through Kazi Nazrul Islam
Major findings
• Nazrul posses a comparative strong position among the issues which can compete to be in a position to brand Bangladesh.
Literature is an integral part of the culture of a nation; it has an indomitable power to rediscover the hidden self of its people. And of course, it plays a vital role in reviving the human spirit, even as it speaks of humanity. In this regard, Bangla literature has a great impact on the people of this region. It also enjoys a strong position in the global arena because of so many wonderful writings by Rabindranath Tagore, who was the first Asian to win a Nobel prize (for literature), and Kazi Nazrul Islam, a rebel poet who was honoured as the national poet of Bangladesh.
These two icons of Bengali literature were always in favour of the betterment of humankind. Their creative works suggest they were both just and non-communal in their views and way of life. They believed in the universal love of all human beings.
As May is the month of their births _ Rabindranath Tagore was born on May 7, 1861, and Nazrul Islam on May 24, 1899 _ we take a look at some of their literary works to discover their common depictions of social justice, non-communalism and humanity, though it may seem like a folly as they have both covered every literary field with their individual excellence.
Rabindranath and Nazrul had a lot in common, most of all mutual respect. Nazrul had said in his writings that he revered Tagore as a devoted follower. Despite a 38-year age gap, they enjoyed a close relationship, blended with respect and love. There was a wide difference in their circumstances. In a sense, Nazrul had no strong cultural background, and it is almost a miracle that he composed so many poems, songs and novels. He also excelled in many languages. On the other side, Rabindranath came from a rich cultural background and he used that perfectly.
Rabindranath and Nazrul became closer in the 1920s. It was a critical time in the Indian Subcontinent. The movement against British colonial rule had started. Inspired by the political demand of the time, Nazrul took part in the movement.
The 22-year-old Nazrul made a difference by composing a poem. The grind of poverty in then Bengal, landlords’ torture on poor farmers and religious orthodoxy, inspired Nazrul to compose the poem ‘Bidrohi’ (The Rebel):
Say, Valiant,
Ever high is my head!
I am irresponsible, cruel and arrogant,
I am the king of the great upheaval,
I am cyclone, I am destruction,
I am the great fear, the curse of the universe.
I have no mercy,
I grind all to pieces.
I am disorderly and lawless,
I trample under my feet all rules and discipline!
I am Durjati, I am the sudden tempest of ultimate summer,
I am the rebel, the rebel-son of mother-earth!
Jatiya Kabi Kazi Nazrul Islam University (JKKNIU) is the first and only public university established in Bangladesh in memory of this country's national poet - Kazi Nazrul Islam.