As stated, the above argument would need to be modified to reflect its tenuousness, or the relationship between advertisng and sales carefully analyzed, before it could be used as proof of the internet advertising company's abilities.
For example, "Without having significantly changed our product line or increased our marketing reach, Furniture Depot experienced a 10% sales increase which we feel is primaily due to our strategic change from print advertising to internet advertising." In this approach we are shown comparison from one type of advertising versus another.
As such, only the very gullible could find the above argument convincing evidence to purchase the services of the internet advertising company.
(Sequence is not causation.) For example, "Beforewomen got the vote, there were no nuclear weapons." Or,"Every time my brother Bill accompanies me to Fenway Park, theRed Sox are sure to lose." Essentially, these are arguments that the sun goes down becausewe've turned on the street lights.
If the argument could provide a deatailed analysis of the reasons behind the sales growth, its saying about the advertising effect on the sales growth would be more reasonable for the reader.
Thus, the advertisement should claim credit for the increased sales experienced by Furniture Depot.
> Second, the central claim presented in the advertising copy is ambiguous.
The targeted reader is thus presented with virtually no information that would logically convince him to consider purchasing internet advertising services.
However, the advertisement provides no information that would lead the reader to believe: (1) that the internet advertising campaign caused the Furniture Depot to see a 10% increase in sales; (2)the advertisement refers to the profitability of the target audience's business, rather than to the sales; and (3) the advertisement refers to he Furniture Depot's "businesses" in a way that leaves the reader uninformed concerning the corporate structure of these "businesses." Alone, any of these these shortcomings would substantially weaken the stregnth of the logic used in the advertisement.
This is quite interesting topic and students can have variety of words to write on. Writing an essay just needs clear instruction and valuable content. This is basic requirement of essay because clear concept we can’t write well. Also i want to say that writing will describe your thinking as well so always try to remain positive and determined to your task.
Only use an emotional appeal if it truly supports the claim you are making, not as a way to distract from the real issues of debate. An argument should never use emotion to misrepresent the topic or frighten people.
Red Herring: This is a diversionary tactic that avoids the key issues, often by avoiding opposing arguments rather than addressing them. Example:
For instance, the knowledge that the advertisor attracted new customers by offering a free T-shirt or poster would at least clarify the detailed strategic intentions of the advertisor.
Without fully understanding the situation, a client cannot make an informed decision based on the information provided by the advertising company.
As well, some type of customer information would have been useful in comparing public recognition of Furniture Depot before and after the advertisor's involvement.