Advertising is a form of communication used by a marketer to relay information about a product to consumers, thus creating awareness (What Advertising is… 1)....
Companies use many different methods to convince the public to spend money on their products with most of their advertising focused around the idea of “sex sells”.
Advertisers construct a sense of synonymy to brands and products while influencing consumer’s settled way of thinking or feeling about the brand or product, typically one that is reflected in a person’s behavior.
Companies compete against each other and allocate big budget to improve and promote advertisements solely to persuade consumer’s preferences toward their brand or product.
We view advertisements everywhere: on TV, banners, Web-sites, in magazines, newspapers, on sport events or even printed on tea cups, and all this is done with an aim to attract our attention....
As the cosmeceuticals segment grows, regulators have been fighting to ensure that product claims are not misleading and are indeed backed by science. Any claims made about a product — whether it is on the label, in advertising, or listed in the ingredients — dictate how the U.S. Food and Drug Administration will regulate that product as a drug, cosmetic, or both.
“Consumers expect — or hope — the products will make them look better than they did without the products,” Amans says. “And, if they are lucky, maybe these products will make them more appealing like some of the models who advertise the products. The economy will not change that basic human emotion.”
Many magazine ads and television commercials for fashion and beauty products present idealized images of the human body. Savvy consumers have learned to look beyond the luxuriant hair, perfect skin, and toned physiques being advertised and see the hair extensions, airbrushing, and photo manipulation behind it all. Yet, we still put pressure on the beauty industry to deliver positive results.
Marketers focus on the psychological emotions of the consumer when advertising beauty products, according to Gia Salardi, an instructor in the and of Miami International University of Art & Design.
The multi-billion-dollar beauty industry encompasses makeup, skin and hair care, fragrances, cosmetic surgery, health clubs, diet pills, and fashion. By presenting idealized images, beauty product and fashion advertisers seek to persuade customers that they will become new and improved if they use their product or wear their clothes.
Unsurprisingly, the field of advertising in the business world is specifically dedicated to understanding exactly what products or services are of interest to us, the consumers.
“Advertisers use those buzzwords to appeal to a wider range of consumers and to market to new generations,” Salardi states. “They are trying to promote the product and position the product in the current marketplace and they are trying to understand and gain the attention of diverse buyers or consumers.”
In today’s competitive world, each and every business keeps try to maintain their position at first level by advertising or by making promotions of their products. for that, some of them funding money to schools and likewise, every coin has two sides, there are some advantages and also disadvantages of doing this.
In today’s highly competitive market, marketers are facing challenges in developing effective TV advertisement and thus they have to think beyond informing, educating and facilitating the customers....